Cory Rudl is one of the
best-known direct marketing Internet gurus. Cory Rudl has been in
the business of direct marketing since 1994 when he sold his first book Car
Secrets Exposed. Today, Cory Rudl runs the Internet Marketing Center and sells training courses on Internet marketing, affiliate sales and
automation. His most popular course is Internet Marketing Tips & Secrets
priced at $200, which sells like hotcakes. Those who have bought his course
claim that Cory Rudl presents his knowledge and experience of web
marketing in simple terms that are easy to understand. The course earlier
included a 30-minute mentoring session with Cory Rudl himself but
that has now been removed, probably under pressure of too much demand.
Another factor
that contributes to the success of Cory Rudl’s business is that
he has developed his own software solution for every marketing tool or
technique on the web from affiliate marketing to auto responders. Thus, several
techniques he suggests in his course lead to increased sales of his software
products. Cory Rudl is known to be generous is giving affiliate
commissions and this has led to a network of satisfied customers and affiliates
earning decent commissions from reselling Cory Rudl’s products.
Some customers of
Cory Rudl’s training course found that too much time was being
spent on promoting Cory Rudl’s own back end software products.
There are some reports that Cory Rudl neglects to pay commissions
on resale of some products on his website. While this is legal, it leads to
wasted efforts of the affiliates who send traffic to Cory Rudl’s website.
Some people also find Cory Rudl’s products and techniques are now
somewhat outdated and the lack of personal mentoring in his $200 package causes
criticism. Cory Rudl charges $1500 per hour for personal
mentoring. However, Cory Rudl’s website Marketingtips.com presents
many video testimonials from his customers and affiliates who have used his
techniques and significantly improved income flow into their own online
businesses.
